Sunday, September 07, 2008

BPM & Change - Five steps to change

Based on a number of projects where we needed to implement new processes, supported by new technology, I start to see a pattern emerge, that seems to work helping people and organisations reach the goals of a certain change program.
The pattern consists of four phases that people can go through, if supported by the right interventions.

Suppose we have defined a certain change requirement (which could be a full blueprint, that needs to be implemented top-down, or, preferably, there is rooom to work together with the involved people to define and implement the required change)....

Then I see five steps/phases to get to a succesful change:

1. Awareness
Our business life is an attention economy: a lot of stuff is happening, and we only have so much time and processing power. If you want to involve people that will be affected by a change, you will need to get above the radar. So with a good combination of receiving/sending the goal is to make people aware that something is coming, something that will effect them. SThe objective is to touch people in three levels:
1. their thinking (understanding what's coming),
2. their feeling(make sure they associate the coming change with A:positive feelings, based on various values, such as "interesting", "fun", "will create new opportunities", "growth" and B: safety: "my needs & concerns will be addressed", "I will be able to handle this change"
3. Their actions (I want to know more, provide input)
But this is not something you can control - people are (fortunately) autonomous, and will react in different ways. All this is vital information.

2. Understand and commit
Where the first phase is still open and has room for "we will see", this phase is about making people really understand what change is coming and how it will effect their workreality. Here usually a lot of energy is created, which can be positive, but can also lead to sharp resistance if not handled properly. With the right combination of listening, telling, and honest but committed communication from the higher management level, people will need to be made aware that their worksituation will be changed. And that their input is vital - but that choices will need to be made, some of which not that great. Assurance on clear decision procedures/criteria is important.

3. Prepare to perform
The last step for the actual change implementation is the building of competences, skills and self-confidence of the people. Here we train people, do proof of concepts, dry-runs etc. All to assure that we all understand the change in all details and that we are able to work in the new situation and deliver the right performance.

4. The real GO
This is the moment of course, that we have planned so carefully. It's a period full of last minute adaptions, issues and, if all goes well, a growing stream of real work, in line with the required change. It's alive and working!

5. Discipline
We tend to forget this, and often as a consultant we miss this phase, but it is important to address already during earlier phases: making sure the changed situation keeps performing (no fall back to old procedure). This deals with interventions on rewards, jobdescriptions. And with a feedback loop that actively uses the input of people to fine tune the process...

I wonder if other people recognize these phases, or see other important steps and activities! I welcome feedback!


Patrick J. Gauthier said...

Roland - I especially liked your use of the term "attention economy" to describe how people are strained to focus time and energy on what they're doing. This is a very nice post and you have a wonderful blog. Keep writing!


Roeland Loggen said...